integrated marketing services
DESTINATION: CUSTOMER
LOYALTY
SERVICES
Aligning the fundamentals of integrated marketing with the customer journey of today
02 / DISCOVER
They are out there (the future loyal customer). Connect with them at an allowable cost.
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Digital marketing
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Advertising
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Social media activation & mgmt
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Strategic partnerships
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Lead generation programs
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Public relations
01 / DEFINE
The strategic itinerary largely influencing each leg of the customer journey.
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Brand & product marketing
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Marketplace positioning
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Competitive analysis
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Pricing studies
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Distribution strategy
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Sales cycle strategy
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Marketing mix and go-to-market strategy
03 / DELIVER
The brand promise delivered across all touch-points.
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Email marketing
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SMS
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Geo-location programs
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eCommerce
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Website strategy
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Mobile marketing
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Direct marketing
04 / DEDICATE
Protect the very best, drive advocacy through real value.
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Guest experience/best practices/training
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Customer segmentation
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Database marketing
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CRM & loyalty program strategy
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Best customer programs
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Continuity program development
ABOUT
STORY
Prior to founding Brave New Marketing, Ben Rotnicki held senior multi-channel, CRM, and digital marketing positions at Godiva Chocolatier, Windsor Vineyards, Men’s Wearhouse, Domaine Carneros, and V. Sattui winery. He championed the development and launch of the award-winning, multi-channel loyalty program, Godiva Chocolate Rewards. During the brand renaissance at Men’s Wearhouse, Ben leveraged the power and scale of digital, CRM, and social media to drive significant discovery and demand across the highly competitive menswear category. Within the wine industry, Ben employed integrated marketing strategies across the web, tasting room, social media, club, and CRM, delivering engagement, database growth, and increased profitability across all channels. Today, Ben continues to apply this same passion, curiosity and marketing rigor to help brands achieve measurable gains.
VISION
Ben's vision is to align the fundamentals of integrated marketing with the customer journey of today.
What is meant by “align”?
It’s the when and where to "show up,” understand and deliver context; it’s to nurture discovery during the smallest of moments and drive demand when it’s time to sell.
PROCESS
Whether plugging-in to a predefined scope of work, or developing a marketing strategy from the ground up, Brave New Marketing operates as an extension of your marketing team. A partner, not a consultant.
CLIENTS
